Makeup brands come and go. The industry has a knack for expelling products and services that don’t serve a purpose. The industry can also be hard on newer brands that are trying to make a mark in the game. This is business 101 and the cosmetology industry demonstrates it perfectly. Lime Crime is one of the world’s most popular beauty lines. It has been around since 2008, and it has gained ground on the leading competitors. These competitors include MAC, Max Factor and Maybelline. In such a short period of time, how did this up and coming brand become a fan favorite?
Founder Doe Deere is the engine that pushes this locomotive. Her sense of style helped to thrust Lime Crime into the public’s domain. Deere’s famous beauty line of products are actually a reflection of her own personal style. She just loves the brightest of colors as well as the deepest of hues. Lime Crime comes in numerous color tones like:
- Black Velvet
- Pink Velvet
- And numerous others
The brand’s new product is causing a stir among industry insiders and consumers. This new product is known as Scandal, and it’s ripping up the scene. The product’s intense plum color is its main highlight. This liquid-matte lipstick produces a smooth finish that’s electrifying. Once applied, users will experience a rush of adrenalin and while standing in a crowd, you’ll certainly stand out. Scandal is meant to cause conflict, but in a good way. It gives you a punk-rocker edge and an attitude to go along with it. The benefits of using this product is that it glides on smooth, it’s water-proof, and it easily comes off at the end of the day.
Thanks to its bold impression on the general public, Scandal has gained a loyal following. This following can be seen in public as well as online thanks to its large social media presence.