Bradesco is one of Brazil’s largest banks, second only to financial giant Banco do Brasil. As banking is inherently associated with loads of money and resulting profits, the financial services industry is highly competitive, the market waving “goodbye” to institutions that can’t keep up. Considering such, it’s important for every bank in Brazil – including second-largest player Bradesco – to employ experienced, educated, and able-minded executives. Fortunately for Bradesco, there’s Luiz Carlos Trabuco Cappi.
Luiz Carlos Trabuco Cappi’s time at Bradesco dates all the way back to 1969, working as an entry-level clerk at the young age of 18. Although it took the executive the better half of two decades to reach the position, Mr. Trabuco earned the title of Director of Marketing within Banco Bradesco. Afterwards, in 1992, his astute business skills, particularly those in financial services and Brazilians’ banking behaviors and thought processes, Luiz Carlos Trabuco Cappi was crowned as the Executive Director and President of Bradesco’s division of private pensions.
Following a respectable thirty-three years of service to the major banking institution, the then-future executive became the Executive Vice President of Bradesco’s insurance division. Four years later, in 2003, Mr. Trabuco dutifully earned the position of President of that same department.
Prior to his banking career, Mr. Trabuco earned a degree in Philosophy from the University of Säo Paulo, immediately moving onto the Socio-Psychology program at the Foundation School of Sociology and Politics of Säo Paulo. This accomplishment, as detailed above, has contribute invaluable knowledge and decision making skills to his prosperous financial career. Brazilian news agency Dinheiro named Luiz Carlos Trabuco Cappi the Entrepreneur of the Year in Finance in 2016. This distinction was awarded after he contributed to a multi-billion dollar acquisition of another major banking organization in the tropical South American nation of Brazil – HSBC’s Brazilian division.
In August 2016, after several long months of fruitful deliberation, Luiz Carlos Trabuco Cappi received approval from Chairman of the Board of Bradesco, Lázaro Brandão, to finalize the purchase of HSBC’s Brazilian branch for more than 5 billion dollars.
In 2009, Brazilian banking rival Itaú Unibanco overtook Bradesco for the largest market capitalization in Brazil. This came just weeks after Luiz Carlos Trabuco Cappi took over the position of President for Bradesco in March 2009, at the time unable to have contributed significantly to the organization’s success. The most recent businessperson holding the title of executive at Bradesco was Lázaro Brandão, just the third person to hold the position in Bradesco’s existence, spanning longer than six decades. Understanding he was forced to fill the sizable proverbial shoes of previous executives, Luiz Carlos Trabuco Cappi realized he had to make a splash – and that he did.
Luiz Carlos Trabuco Cappi has received a number of distinctions, accolades, and awards throughout his multi-decade career in banking, having gained an astute sense of commercial direction since remaining in the same discipline since 18 years of age. In Brazil, the Insurance Personality of the Year is given out to only one innovative leader in the field of insurance coverage. Mr. Trabuco earned this award in 2003, back before he accepted his current post at Bradesco. Luiz Carlos Trabuco Cappi received the accolade for the second time, something most businesspeople aren’t fortunate enough to receive even once, in 2007.
Mr. Trabuco has lived throughout his birth nation of Brazil since 1951, currently tallying 65 years of age. Luiz Carlos Trabuco Cappi was named to a listing of 100 Most Influential Brazilians in 2009, six years after receiving the title of Entrepreneur of the Year by Dinherio magazine.
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