Until recently, Tidal music streaming app was unknown to many people. However, thanks to Desiree Perez, this app is gaining steam and is drawing in new members.
The founder of Tidal music streaming app is well-known rapper Jay-Z. Even though he thought it would be an instant success, there have been many bumps in the road. Over the time the app has been available, there have been many executives who have stepped down, and management has been reorganized many times.
The recent success the app has experienced can be directly attributed to the successful marketer, manager, and experienced business woman, Desiree Perez. Perez is well-known in the music industry, and she is accredited for successfully marketing several successful singers. With her experience and ability to bring in a new customer base, this app is finally seeing a piece of the success it deserves.
Perez’s approach to marketing this app is to create curiosity based interest. This interest is drawing in a new customer base, and the app’s quality is charged with maintaining the customer base that is brought in.
Desiree Perez is a successful business owner, but she is taking time out of her busy schedule to help Jay-Z make his dream become a reality. In comparison to the traffic it was getting before, it is safe to say that Perez is fulfilling her role as Jay-Z’s manager. Follow Perez on facebook.com.
Even though Jay-Z has brought Perez on board, according to templeofthecave.com, it is quite possible that Jay-Z might sell the Tidal app in the near future. The reason he would consider selling the app to a corporation is because it has been financially draining, and even though business is picking up, it will take some time to see a return on his investment. Check this!
Before he receives an offer for the app, we hope he sees what success he can build while working with Perez. Even though he is considering selling, he does plan on keeping Perez on staff until he finds success in some way. More on billboard.com.
Follow Desiree on https://www.tumblr.com/blog/desireeperezblog