As part of their strategic plan 2018, they intend to increase the store networks in the UK from three to forty. The US market is also listed as an opportunity for growth more so in the retail spaces. Their inaugural store outside Australia, opened last year and is situated in the Covent Gardens, London. Honey Birdette has lined up ten more new openings in Newcastle, Liverpool, Stratford and Westfield, UK.
About Honey Birdette
A discussion between two friends over a glass of champagne birth the idea that would translate into a successful enterprise. The friends saw an opportunity in the luxury lingerie and accessories market in Australia. By 2006, Honey Birdette began operations with a single store in Australia.
Honey Birdette offers bold, exquisite and energetic designs that help customers discover who they are. There are 55 Honey Birdette stores in Australia. The Honey Birdette Premium label also targets the high-end market in Europe. The label retails for a minimum of 35 euros and 60 euros for briefs and bras respectively.
They leverage fast fashion strategies, releasing four new line each month to keep the excitement among the customers. The Honey Birdette team actively engages its customers through social media to understand their needs and improve their services. The company’s desire to enhance the customer’s experiences makes them push boundaries, incorporate quality and creative designs, implement aggressive strategies and regularly keep in touch with the clients.
Honey Birdette’s goal in five years is to conquer the world.