Fabletics was officially launched in October 2013. The company, founded by Kate Hudson, Adam Goldenberg, and Don Ressler, aims to produce workout clothing for working out, or for every day wear. Fabletics launched its men’s line, FL2 in June, 2015. By March of 2016 the company had added dresses and swim wear. The company has now opened Brick- and Mortar stores around the country, and hopes to open 75-100 new stores in the next 3-5 years.
Fabletics is a work-out clothing brand by Kate Hudson. Hudson says that she wants the clothing to be “all inclusive.” But what does this really mean? She said in a statement that this means the products will be available in a large range of sizes, styles, and colors. It also means making athletic-wear for those actually looking to work out, and for those who simply want clothes to wear around every day. She feels that most work out companies don’t strive to make clothing for women who are larger. Hudson says that making larger sizes is something she finds very important. To make its clothing even more inclusive, Fabletics recently added dresses and swimwear to the mix. While Fabletics wants to make clothes that fit an every day lifestyle, the main goal is still to make comfortable, breathable sports wear that people can work out in.
Fabletics is partially known for their unique, fun advertising techniques. One commercial depicts a woman returning a pair of pants that were see-through. At a yoga class, other people were telling her that they are able to see through her pants. At the end of the commercial, the woman has on a pair of Fabletics pants, and is receiving compliments from others about how they can’t even see her “parts.” Another ad shows a woman trying to buy a pair of plain pants, but the price keeps going up. When she asks the cashier about it, she tells the woman that they keep getting more expensive because the pants are black, and very exclusive. She then decides she doesn’t want the pants, and comes back later with an entire Fabletics outfit she purchased for only 25 dollars. Besides funny advertisements, the company also makes fun, upbeat commercials. In one commercial, women are running and doing yoga on beaches and nature trails. In the background, there is upbeat music playing, while a pleasant voice describes the low price and high quality of Fabletics clothing.
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