Desiree Perez – The Hova Circle Member and a Top Roc Nation Executive

Desiree Perez (Des Perez) is well renowned for her ability to crunch numbers and her tough negotiation skills. She has been working with Jay Z for over twenty years and also running the SC Enterprises. Her skills were well demonstrated when she negotiated Beyonce’ Formation stadium and played a strong part in the Rihana Sumsung deal. She has also been involved in running the entire operation of Roc Nation, its management, labelling operations and publishing.  Click on for additional article.

Desiree Perez has been working with Jay Z as a business associate where she has been a producer. She has also been working with Roc Nation that has had a landmark $150 million deal with Jay Z for his recorded music. Jay Z had signed a 10 year deal with Roc Nation which was effective since 2008. Des Perez is also part of a special collective called Hova circle,  Check  They run the forces behind the Tidal.

Sources claimed that Roc Nation had bought Jay Z’s rights and recorded music but they were not planning to extend the relationship since they had stopped the business of buying recorded music.

In addition to being Jay Z’s business associate, Des Perez is also a top Roc Nation Executive. Sources reported that, Jay Z and Des Perez had met the chairman and CEO of Universal Music Group (UMG), Sir Lucian Grainge. This sparkled speculations that UMG could buy a stake in Roc Nation a move that could give Jay Z more resources to develop artists and bolster his streaming services that were being challenged by his competitor, the larger Apple Music and Spotify services.

Though there has not been a discussion about UMG’s deal with Roc Nation , UMG posited that the partnership was pretty significant in furthering their business with Jay Z. Sources had also reported UMG already having a distribution deal with Roc Nation which was a small percentage of their artist’ business. For an update of Dez recent timeline activities, click on

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