Desiree Perez Could Be Using Her Negotiating Skills in Determining the Future of the 360 Deal with Live Nation

The $150 million deal between Jay Z and Live Nation will end next year after a ten years agreement period. The deal, dubbed the 360 deal, has a small possibility of an extension, following Live Nation’s back out from recorded music. Live Nation, however, wishes to continue with the touring part of the deal. A possible outcome could lead to a situation where either Jay Z or Live Nation could buy the Roc Nation’s stake from the other. Another possibility could be Live Nation to buy the entire company.


Roc Nation’s top executive, Desiree Perez, recently had a meeting with Universal Music Group’s chair and CEO, Sir Lucian Grainge. This meeting has left people speculating on a possibility of the two entering into a deal. If this deal was to go through, Roc Nation could enjoy increased resources that would go a long way in signing up new artists and growing Tidal. Currently, Universal Music Group has a small stake at Roc Nation, adding more investment would mean owning a larger stake. An insider noted that it would be a great deal to strengthen the already existing business relationship. It is notable, however, that no official discussion has been made on the 360 deal with Live Nation.

About Desiree Perez

Desiree Perez is a high-profile figure in the music scene well known for her strong accounting skills and unmatched braveness in negotiating complex deals. Check for Dez new profile page.   Some of the deals she has masterminded include the Beyoncé’s famous Formation stadium and the outstanding Rihanna Samsung deal. Desiree also organized The Run Tour back in 2014 that involved Beyoncé and Jay Z.   More articles on

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Desiree Perez has been Jay Z’s associate for a long time. She has diligently worked for Jay Z’s entertainment firm, Roc Nation. She is mandated with overseeing the management, publishing, labeling, and operations of the company. Desiree Perez has a long history with SC Enterprises and is an active member of the Hova Circle.  Go straight to and read related articles.

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