Tidal is in the business of music streaming. But it is barely able to survive in this highly competitive field. A number of options were looked at by its owner.
This time, Jay-Z has been able to get the right people in the right place at the right time. He had the right person in place even during his own transition from one sector to another. It was Desiree Perez who had helped him to make the transition from rap music and get into music streaming. Now, this is not something which is easy, and everyone can do. It was Desiree Perez who helped Jay-Z and made the transition look so easy. The site businessinsider.in has article worth reading.
Desiree Perez owns her business. She can finalize deals which will be the most profitable for Tidal as well as the artists behind them. This is why more and more people are now signing up for Tidal. Desiree Perez is the person behind the scenes who is able to get some good deals and set the wheels in motion. She has the right mindset and the ability to grow the Tidal business. Check her here.
She has put Tidal back in the news after getting a couple of album exclusives, check cruchbase.com. These are from its famous co-owners like Rihanna, Beyoncé, besides T.I. along with Kanye West. This is a big boost for the Tidal app and has made it really popular than it ever was. Some credit can also go to the release of The Life Of Pablo by West. There have been over a million people who have signed up on Tidal as trial users since this February.
Desiree Perez is well known in the business circles as well as in the entertainment industry. Her husband is “OG” Juan Perez, who heads Roc Nation Sports. She is involved in that company too.
For related story, click on http://pagesix.com/2017/04/20/jay-z-looking-to-cash-in-as-live-nation-deal-comes-to-close/