The music streaming business is one of the most lucrative ventures one can pursue. However, for such a business to generate profits, it should be managed by competent and dedicated professionals. Desirée Perez is one of the music industry leaders who have facilitated the tremendous growth of Tidal, a music streaming company.
Desirée Perez is also a close associate of Shawn Carter, Tidal’s founder, who is popularly known as Jay Z. Desiree’s affiliation with Jay Z dates back to over a decade ago. Desirée has helped Roc Nation artists such as Rihanna and Beyoncé in securing multi-million dollar contracts and endorsements. Related Article here.
She worked with other members of the Hov Circle in ensuring that Jay Z’s music streaming business is successful. The Hov Circle is a group of music industry leaders and artists that was created by Jay Z. Other members of the circle include Juan Perez, Desirée’s spouse, Ty Ty Smith, Chaka Pilgrim, Jay Brown, and Jana Fleischman. The Hov Circle was also instrumental in Roc Nation’s success. See also hitsdailydouble.com.
Since Tidal was launched, it has featured exclusives from Kanye West, T.I, Beyoncé and Rihanna. The Tidal app boasts over one million users. As an executive of the music streaming company, Desirée Perez was also involved in the release of Kanye West’s Album dubbed The Life of Pablo. She was credited as one of Tidal’s executives who shaped Beyoncé’s Formation tour. She also took part in Rihanna’s endorsement deal with Samsung.
Tidal was released to the highly competitive music industry with a mission of targeting young music fans. The company currently faces competition from other brands, such as Apple Music and Spotify. However, through its emphasis on new and upcoming musical projects, Tidal seeks to have a large share in the streaming business. The company launched Tidal Discovery as a segment for new releases and Tidal X for exclusive live content. Check Dez’tumblr.com page to read more articles.