Deal or no Deal for Desiree Perez’s House Roc Nation

When the rain falls it must touch the ground, all things happen for a season and reason. As for Desiree Perez top executive of Roc Nation, she is set for a new task following the effect of Jay- Z’s 150 million deal with Live Nation approaching its deadline. Jay among other artists such as Rihana, Fat Joe and Shakira work under the roof of Roc Nation with Desiree Perez as the top executive.

In 2008, Jay signed a massive ten year deal with Live Nation worth 150 million, however as the deal is coming to an end speculations are that Jay sounds out for other interested music industry firms to take a share in his recorded music business at Roc Nation. Rumors are that the deal between Jay and the Live Nation may be extended. On the contrary, as much as Jay is concerned, Live Nation would like to extend their lucrative deal, but they have brought in artists’ rights and recorded music regulations hence they are not ready to buy Recorded Music.  Check for additional article.

Desiree Perez and Jay have made meetings with Sir Lucian Grainge, chairman, and CEO of Universal Music Group (UMG), discussing whether it could take a bigger stake at Roc Nation having a distribution deal with Roc Nation initially. It would enable Jay to develop more artists and also increase the percentage of artists owned by UMG in Roc Nation.  More reading on

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Desiree is a close associate with Jay, and their relation has lasted for almost 20 years. She has a profile of being a tough negotiator having a hand in Beyonce Formation stadium and Rihanna Samsung deal. For added reading, click on   Perez is a qualified producer too linked to On the Run Tou featuring Beyonce and Jay-Z. She is part of the group that runs operations such management and labeling at Roc Nation called the Hova Circle of Influence including individuals like Jay Brown.

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