Chris Burch on the Intersection of Technology and Fashion

In the article “Tech Fashion Trends For The Future,” the author, Chris Burch, examines the crossroads of technology and fashion and how each can benefit from the other.

 

Chris Burch’s career as an investor and entrepreneur has spanned nearly forty years in a wide range of industries including fashion, technology and real estate. He is the founder and CEO of Burch Creative Capital, the co-founder of the luxury fashion brand, Tory Burch and has participated in the rise of more than fifty companies.

 

In the article, he begins by examining how, over the last three decades, the popularity of fashionable devices such as the boom box, the Walkman and the iPod, has contributed to the growth of that very same technology. There is a direct correlation, he says, between the growth of technology and the popularity of what is considered fashionable. Today, he contends, the synthesis of technology and fashion is happening as designers embrace technology as a way to bring higher standards in innovation and functionality.

 

Looking towards the future, Burch offers several different ways that fashions may advance through the use of technology. Airbags for cyclists and gloves for firefighter that improve communication can both serve to protect us. Also, designers now have the option of using recycled material to make their designs and can even develop clothing and shoes that can power devices such as watches, mp3 players and cell phones.

 

Burch also suggests that it’s not always about technology helping fashion and that sometimes technology can benefit from the world of fashion. In the case of Google Glass, fashion designer Diane Von Furstenberg helped to overcome some of the device’s stigmas by having her models wear them while on the catwalk. “Fashion shows tend to wake people up the latest styles and trends,” Burch says, “so accepting the new technology of Google Glass should have the same effect.”

 

Chris Burch’s ability to find the nexus between innovation and implementation, his intuitive understanding of consumer behavior and his experience in both technology and apparel give him a distinctive insight into these fields. And in this article, he has applied that insight to show how, by working together, the future of technology is leading to the future of fashion.