Desiree Perez is one of the music industry’s biggest movers and shakers. She is well known for working with rapper Jay-Z‘s for over 22 years, helping build his empire. She is a Jill of all trades, handling concert tour management, talent development, optimizing profits for investors and music production. She has been involved with ROC Nation and SC Enterprises. The Hova Circle of Influence is a team of investors and influencers that Desiree and her husband Juan are a big part of. Many celebrities in the industry look to Perez to make critical business decisions when it comes to negotiating large contracts. Perez at Facebook.
Desiree also works very closely with singer and actress Rihanna. She negotiated a $25 million dollar deal with Samsung to help promote Rihanna’s tour. This catapulted Rihanna into A-list celebrity status as a performer and entertainer. Currently, Perez still works closely with Rihanna providing her with business and financial advice. Desiree also was involved with a $150 million deal between ROC Nation and Live Nation. ROC Nation is considered one of the top entertainment companies in the world. ROC Nation doesn’t only work with musicians and performers in the music industry. They have branched out to work with sports personalities as well. Desiree’s husband Juan heads ROC Nation Sports, while she negotiates contracts for sports celebrities. Currently they work with football star Dez Bryant, boxing’s Migeul Cotto and Andre Ward, baseball’s Yoenis Cespedes, CC Sabathia and Robinson Cano. Perez is a true standout in and industry that is dominated by men. Her likeability and shrewd business sense is what helps make things happen.