Deal or no Deal for Desiree Perez’s House Roc Nation

When the rain falls it must touch the ground, all things happen for a season and reason. As for Desiree Perez top executive of Roc Nation, she is set for a new task following the effect of Jay- Z’s 150 million deal with Live Nation approaching its deadline. Jay among other artists such as Rihana, Fat Joe and Shakira work under the roof of Roc Nation with Desiree Perez as the top executive.

In 2008, Jay signed a massive ten year deal with Live Nation worth 150 million, however as the deal is coming to an end speculations are that Jay sounds out for other interested music industry firms to take a share in his recorded music business at Roc Nation. Rumors are that the deal between Jay and the Live Nation may be extended. On the contrary, as much as Jay is concerned, Live Nation would like to extend their lucrative deal, but they have brought in artists’ rights and recorded music regulations hence they are not ready to buy Recorded Music.  Check for additional article.

Desiree Perez and Jay have made meetings with Sir Lucian Grainge, chairman, and CEO of Universal Music Group (UMG), discussing whether it could take a bigger stake at Roc Nation having a distribution deal with Roc Nation initially. It would enable Jay to develop more artists and also increase the percentage of artists owned by UMG in Roc Nation.  More reading on

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Desiree is a close associate with Jay, and their relation has lasted for almost 20 years. She has a profile of being a tough negotiator having a hand in Beyonce Formation stadium and Rihanna Samsung deal. For added reading, click on   Perez is a qualified producer too linked to On the Run Tou featuring Beyonce and Jay-Z. She is part of the group that runs operations such management and labeling at Roc Nation called the Hova Circle of Influence including individuals like Jay Brown.

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Desiree Perez & Roc Nation

Jay-Z has recently been very open about his willingness to negotiate with industry giants, as his massive $150 million deal with Live Nation draws to a close. Live Nation has been upfront about their intention to continue their lucrative business relationship with Jay-Z and SC Enterprises, but as they are no longer interested in purchasing recorded music, Jay-Z has the option to create additional partnerships with other majors. Live Nation or Jay-Z could choose to sell their stake in Roc Nation to the other due to the nature of their partnership. According to industry insiders, Live Nation would like to focus on continuing their touring deal with Jay-Z, as it remains incredibly lucrative for both sides and will lead to a new contract between both sides.  Check on for related news.

Superstars such as, Meek Mill, Rihanna, and Fat Joe are currently under the Roc Nation umbrella, which only adds to the allure of future endeavors between Jay-Z and the industry powerhouses. As music is now only a fraction of the business handled by Jay-Z and SC Enterprises, interest from industry leaders such as Universal Music Group, can lead to not only a stronger music roster but also to the myriad of other businesses Jay-Z has a hand in. Continue reading on for more interesting news.

Desiree “Dez” Perez is a major mover and shaker in the music industry and is recognized as one of Jay-Z’s most influential business associates, having worked in conjunction with the world renowned rapper for the better part of twenty years.  Known for her incredible negotiating prowess, Desiree Perez has been directly responsible for key factors in major industry events, including the circumstances surrounding Beyonce’s Formation Tour stadium and the budding partnership between Samsung and Rihanna, refer to for this. She is one of the select few operating within Jay-Z’s inner circle at Roc Nation who oversee all of the daily operations. For updates on Dez recent timeline activities, hit this.

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Desiree Perez

Desiree Perez is known as Jay-Z’s top executive in Roc Nation, a full-service entertainment company that manages both athletes and musical artists alike. Roc Nation manages artists including Rihanna, Shakira and Jay-Z as well as athletes such as Kevin Durant, Victor Cruz and Rusney Castillo. Desiree or Des for short has been a close associate to Jay-Z for about 20 years. She is known as a fierce negotiator and number cruncher, which makes her a valuable partner to Jay-Z and Roc Nation. While Des works closely with the music side of Roc Nation, her husband Juan Perez heads up Roc Nation Sports, making them a powerful team.  Check on for additional article to read.

In addition to working behind the scenes at Roc Nation, Des also produced the On the Run Tour: Beyonce and Jay-Z documentary, for which she was nominated for a Primetime Emmy. Desiree Perez has proven herself by taking charge of the negotiation scene and making Roc Nation into what it is today. Being a business owner, Des Perez has certainly set the bar high for what it means to be a professional woman in the business world.  For updates on Dez recent timeline activities, hit this.

In April of this year, Des and Jay-Z met together with Sir Lucian Grainge, the CEO and chairman of Universal Music Group, feeding the speculation that UMG could be investing in Roc Nation in the near future. According to insiders at UMG, there is already a business deal between the two companies, but a larger investment could give Jay-Z more finances to work with to develop new artists. Continue reading on

Although the pending investment seems inevitable, there have been no official comments from Roc Nation or Universal Music Group. Check

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