Desiree Perez Guides Roc Nation in Transitory Times

The Summer of Jay Z is upon us and that could spell big things for the hip hop mogul. Jay Z is hitting up on the tail end of his Live Nation 360 Deal that was signed for 10 years at $150 million in total. The contract put Live Nation and Jay Z in a position to satisfy a number of contractual demands, increasing the profits of both partners. Now a ‘buy-sell’ option has appeared and that means that Jay Z and Live Nation both have the opportunity to turn away from the deal or renegotiate a new one. The big question here? Will Jay Z come back to Live Nation?  Check this on

Jay Z and his business partner Desiree Perez seem to be already putting their feelers out on potential new deals. Hit on for an interesting article. Desiree Perez has worked with Jay Z for over twenty years and now it seems like they are moving in lockstep in order to pursue a potentially more lucrative deal. Perez and Jay Z were spotted out in Santa Monica, CA taking a sit down dinner with Sir Lucian Grainge. Grainge is the Chairman and CEO at Universal Music Group and this dinner takes on renewed importance thanks to the status of Jay Z’s contract. An insider at UMG immediately downplayed the meeting saying, “There has not been a discussion about the fact that Roc Nation’s deal with Live Nation is coming up.”  Check for a glimpse of the music streaming world.

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Jay Z’s prior contract with Live Nation featured a deal that focused on Jay’s recorded music as well as his live performances. Sources close to Live Nation have shown that the company is not looking to get back into the studio recording business but that they would still be interested in Jay’s live work. Jay Z and Desiree Perez appear to have quite the large order to fill ahead and it remains to be seen who they’ll go with. More related news on

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Desiree Perez – The Moving Force of Tidal

Mrs. Desiree Perez is a moving force for the company Tidal which is owned by the famous American singer Jay-Z. Mrs. Desiree Perez is working at the position of the manager of the company.

Tidal is working in the field of music streaming and has been a part of the industry for quite a few years. The industry has been overly saturated for several years, and it has been difficult for the company of Tidal to make way for themselves through the many competitors. Click on for related articles.  Mrs. Desiree Perez, however, is a person with many innovative thoughts and ideas. She has been able to come up with a large number of strategies that have been highly beneficial. The strategies she has come up with have been able to make the company of Tidal a lot more successful and has allowed it to move higher in the ranks of the competitive music streaming industry. Updates of Dez available here.

Mrs. Desiree Perez has been working in the industry of entertainment and management for many years. She is highly skilled and closing contracts and finding newer and better ways to achieve results. She is the wife of “OG” Juan Perez who is also the leader of Roc Nation Sports. Read more about Dez, follow her on

Mrs. Desiree Perez has come up with the idea to launch new additions to the Tidal app. There are a few new services that will help improve the audience for Tidal. Tidal Discovery is a service that provides clients with the newest music available; Tidal X provides listeners with material that is both live and exclusive to the Tidal service, Tidal Rising compiles a list of musical pieces that are growing in popularity and also includes new and rising music artists as well.  The Tidal company has been growing over the curse f the past couple of years thanks to Mrs. Desiree Perez.  Continue reading on

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Tidal Gaining Popularity Thanks to Desiree Perez’s Excellent Guidance

Tidal is known to be one of the small players in the music streaming industry but this is about to change for good. With Desiree Perez on the Tidal executive team, a lot of changes are expected, not the least of which being the new exclusive streaming feature that Spring customers will be able to enjoy. Despite many challenges in the recent past, including the change of management and stepping down of executives, Jay-Z, the founder of Tidal, is still going strong. He has abandoned his firefighting tactics, which are probably what caused Tidal so many problems, and has now adopted a proactive approach to the management of Tidal.  More to read on

Perez is an expert in the business and entertainment sectors and knows how to attract customers to Tidal with amazing deals for members. In fact, the Tidal app is gaining popularity by the day despite having very limited resources at their disposal. One of its new strategies is featuring more new music, unlike other music streaming services which mostly focus on old music. This is clearly working in Tidal’s favor.

About Desiree Perez

Desiree Perez is a world-renowned producer who is exceptionally good at what she does. She is known for her excellent skills at negotiation which make her a perfect fit for Tidal. Desiree was responsible for organizing a number of tours including the 2014 On the Run Tour by Jay-Z and Beyonce. She has worked with several other artistes, and has helped them a great deal in their musical careers. Her husband, Juan Perez, is the head of Roc Nation Sports.  Additional article here.


Thanks to Perez’s winning strategies, Tidal is making the news again because of its improved performance in the industry. The contracts she has helped the streaming service finalize have played a big part in helping Tidal claim its place in the market. Tidal is definitely going places with Desiree Perez on its team.  More updates on Dez on

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Desiree Perez: Parting the Competitive Sea and Watching the Tidal Come In

On January 23, 2017, author Kathrynz3 published an update about the state of affairs at Tidal on The Temple of the Cave website. In the piece, Kathrynz3 shares the news that the company will now stream exclusive content for customers. She goes on to point out how excited everyone at Tidal is about the new change.

Since its inception Tidal has gone through changes in management and yet founder Jay-Z has rolled with these changes and remains confident. Although he doesn’t have a lot of business experience, he shows good instincts for pivoting and for picking the right people to help him, check for related story.   That is where Desiree Perez enters the picture.

Desiree is working hard to move Tidal from underdog to up-and-comer and into the competitive mix. She wants the company to be a force for many years. Jay-Z and Desiree have seen a significant increase in new memberships. They want to gain customer interest, make them fans, and convert them to members.

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Part of their recent success is due to signing album exclusives from some big-time artists like Rihanna, Beyoncé, T.I., and Kanye West. West’s new release The Life of Pablo hasn’t hurt either since it brought over one million people to the party as trial users since February. Tidal’s app is doing well, and interest is growing among younger fans. The goal line may still be fuzzy, but the playing field is making some room.

Desiree Perez is an experienced business woman. She runs SC Enterprises along with her husband Juan Perez and controls Roc Nation Sports. She is a master at crunching numbers and bold negotiation. Perez is one of the I love what I do for a living type of executives.  For more, follow Dez here.

Perez is a member in good standing of the Hova Circle of Influence that is the force pushing Tidal along. Desiree has a reputation as a take-charge leader who knows what she wants. Insiders say without question, she is the boss.  Check for some updates.

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