Desiree Perez Transforming Tidal

Desiree Perez is the executive of Tidal, a music company founded by Jay- Z. The management of Tidal changed some time back, but this has not hindered Jay- Z from looking for ways to improve the company. Jay-Z has, by all means, tried to use other strategies to save his investment. He has managed to achieve great success with the help of Desiree Perez. She has led to new memberships and a huge curiosity from music fans. Check this on

Desiree Perez is famous for making the clients in ROC Nation to be interested before bringing them on-board. She also helps Jay-Z to finalize multi- million dollar contracts. She has made Jay-Z grow from rap to music streaming which is something that not everyone can do, yet she has done it with a lot of ease. This makes her be the best fit for the job at Tidal.

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Apart from working for Jay-Z, Perez has her own business where she makes contracts that are most profitable for artists and Tidal business. This has made Tidal to come back to business by getting exclusive albums from famous Co-owners like Rihanna, Beyonce, TI Kanye West. Tidal, therefore, has become more popular than before with the help of Desiree Perez who is no stranger to the music industry.  Useful link on

Desiree is married to Juan Perez, the chair of ROC Nation. Her history and managerial talents speak for themselves through her achievements such as Beyonce Formation Stadium and Rihanna’s deal with Samsung among others. She is also said to be a member of Nova Circle together with her husband among other influential stars like Jay Brown, Chaka Pilgrim, and Jana Fleischman.

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Desiree Perez Can Turn Tidal Around

Tidal is in the business of music streaming. But it is barely able to survive in this highly competitive field. A number of options were looked at by its owner.

This time, Jay-Z has been able to get the right people in the right place at the right time. He had the right person in place even during his own transition from one sector to another. It was Desiree Perez who had helped him to make the transition from rap music and get into music streaming. Now, this is not something which is easy, and everyone can do. It was Desiree Perez who helped Jay-Z and made the transition look so easy.  The site has article worth reading.

Desiree Perez owns her business. She can finalize deals which will be the most profitable for Tidal as well as the artists behind them. This is why more and more people are now signing up for Tidal. Desiree Perez is the person behind the scenes who is able to get some good deals and set the wheels in motion. She has the right mindset and the ability to grow the Tidal business.  Check her here.

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She has put Tidal back in the news after getting a couple of album exclusives, check These are from its famous co-owners like Rihanna, Beyoncé, besides T.I. along with Kanye West. This is a big boost for the Tidal app and has made it really popular than it ever was. Some credit can also go to the release of The Life Of Pablo by West. There have been over a million people who have signed up on Tidal as trial users since this February.

Desiree Perez is well known in the business circles as well as in the entertainment industry. Her husband is “OG” Juan Perez, who heads Roc Nation Sports. She is involved in that company too.

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Desiree Perez turning the fortunes of tidal

The services of streaming music are a big business. People make millions of dollars while doing these firms. It is, however, clear that Tidal is the underdog of the industry. Desiree Perez, the executive at Tidal, is determined to change that.She has shown that the company is here to stay and for that matter for a long time.

Executives at Tidal have been stepping down prompting the change of management severally. However, this has not demoralized its founder, Jay-Z.People thought that he would give in.Even after the leadership stepped down from their roles and the membership looked uncertain, Jay-Z was still trying to come up with new plans to save his venture, more of this topic on   Nowadays, he is not trying to survive, but he lives to see his dream grow.With the help of Perez, Jay-Z is overseeing the tremendous growth of members which brings curiosity to music fans, just what Perez wanted. She is committed to bringing customers in. However, she has to make them get interested.

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Jay-Z had tried to handle the work from different angles. From these angles, the best one has been letting Desire Perez help him in finalizing contracts that are worth millions of dollars. She has been at the center of ROC Nation’s critical business contracts and stayed there as the executive to hold it in place, click on

Shawn ‘’Jay-Z Carter may not be conversant with going round the dealings in business, but he knows surely knows how to get and put the right people in place. Whenever he wished to transition from one area to another, he has always had the right people to help him. Desiree Perez has been instrumental in Jay-Z’s transition to music streaming from rapping, check  It is not as easy as it sounds, but Perez has assisted Jay-Z to make it look simple.  For additional info, check on

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Desiree Perez Helps Tidal Expand

Tidal is making quite an impression on the music lovers that are streaming music today. This has become a company that has grown by leaps and bounds just within the course of a couple of years. It is evident that this company is moving in the right direction, and Desiree Perez has a lot to do with the direction this company is moving in.


She has made a powerful impact on the music streaming industry because she knows how to get the right people in place. One might say that Jay-Z has hired her for her negotiation and coordination abilities. Dez knows how to read through the contract and get the best results. She also knows how to coordinate and get the right people in place for these contracts. That is a big part of the music streaming industry, and it plays to Jay-Z’s advantage to have someone like this that is looking out for the betterment of Tidal.  More to see on

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Many people are impressed with this music streaming service because it gives them access to high-quality audio and video. This is a company that is breaking ground with exclusive content, and Jay-Z is just getting warmed up. He is on the innovative side of taking this company to another level. His wife plays an important part in this and Desiree Perez does as well. Tidal is really benefiting from women that are in control of their careers. The artists that are here on Tidal are trying to take control of their rights as musicians. Desiree Perez is working hard with Jay-Z to make sure that all of this happens. She’s trying to create a level playing field for musicians and build a sense of credibility among music streaming fans. Tidal is becoming a leader in music streaming industry with her help.