Desiree Perez: A Music Deal Maker

Jay-Z is ready to cash in on his $150 million deal with Live Nation as it comes to an end. The rap musician is planning to take his recorded music to ROC Nation. The 10-year deal which was signed in 2008 has been a success, but Jay-Z doesn’t have any plans of extending the contract.

The deal is now up for grabs. As such, one party is at liberty to sell their ROC Nation’s share to the other party or buy the company entirely. According to sources, Live Nation wants to back out of Jay-Z recorded music, but there are prospects that they want to continue with their touring deal with him. This is because Live Nation wants to stop its recorded music business.

Universal Music Group is said to be interested in buying a stake in Jay Z’s ROC Nation. The speculations comes a few days after Desiree Perez, ROC Nation executive officer together with Jay-Z were in a meeting with Universal Music Group’s CEO and Chairman, Mr. Lucian Grainge in Santa Monica. If this comes to fruition, it could give Jay more resources to venture into other deals.  Click on billboard.com for additional article.

This deal between ROC Nation and Universal Music won’t be the first one. Sources say UMC has a distribution contract with ROC Nation already. However the new deal would be fundamental for both sides, and it would see UMG having a greater stake of ROC Nation’s artists.

About Desiree Perez

Perez exudes success as a music producer and is known for her tremendous work in Beyonce and Jay Z’s On the Run Tour. She has been a close ally of Jay-Z for about twenty years. She has a good track record in running SC Enterprises. Dez Perez, as she is popularly known runs much of ROC Nation’s executive activities.  Head over to onmogul.com for a glimpse of Dez new profile page.

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She is a strong negotiator. Dez is known to be the force behind Rihanna’s Samsung deal. She was very influential in negotiating the $25 million contract between ROC Nation’s artist Rihanna and Samsung.  For updates on Dez recent timeline activities, check on crunchbase.com.

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Desiree Perez Could Be Using Her Negotiating Skills in Determining the Future of the 360 Deal with Live Nation

The $150 million deal between Jay Z and Live Nation will end next year after a ten years agreement period. The deal, dubbed the 360 deal, has a small possibility of an extension, following Live Nation’s back out from recorded music. Live Nation, however, wishes to continue with the touring part of the deal. A possible outcome could lead to a situation where either Jay Z or Live Nation could buy the Roc Nation’s stake from the other. Another possibility could be Live Nation to buy the entire company.

Possibilities

Roc Nation’s top executive, Desiree Perez, recently had a meeting with Universal Music Group’s chair and CEO, Sir Lucian Grainge. This meeting has left people speculating on a possibility of the two entering into a deal. If this deal was to go through, Roc Nation could enjoy increased resources that would go a long way in signing up new artists and growing Tidal. Currently, Universal Music Group has a small stake at Roc Nation, adding more investment would mean owning a larger stake. An insider noted that it would be a great deal to strengthen the already existing business relationship. It is notable, however, that no official discussion has been made on the 360 deal with Live Nation.

About Desiree Perez

Desiree Perez is a high-profile figure in the music scene well known for her strong accounting skills and unmatched braveness in negotiating complex deals. Check onmogul.com for Dez new profile page.   Some of the deals she has masterminded include the Beyoncé’s famous Formation stadium and the outstanding Rihanna Samsung deal. Desiree also organized The Run Tour back in 2014 that involved Beyoncé and Jay Z.   More articles on saltylens.com.

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Desiree Perez has been Jay Z’s associate for a long time. She has diligently worked for Jay Z’s entertainment firm, Roc Nation. She is mandated with overseeing the management, publishing, labeling, and operations of the company. Desiree Perez has a long history with SC Enterprises and is an active member of the Hova Circle.  Go straight to prettymanprettyman.com and read related articles.

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Desirée Perez and Her Enthusiasm for the Success of Tidal

The music streaming business is one of the most lucrative ventures one can pursue. However, for such a business to generate profits, it should be managed by competent and dedicated professionals. Desirée Perez is one of the music industry leaders who have facilitated the tremendous growth of Tidal, a music streaming company.

Desirée Perez is also a close associate of Shawn Carter, Tidal’s founder, who is popularly known as Jay Z. Desiree’s affiliation with Jay Z dates back to over a decade ago. Desirée has helped Roc Nation artists such as Rihanna and Beyoncé in securing multi-million dollar contracts and endorsements. Related Article here.

She worked with other members of the Hov Circle in ensuring that Jay Z’s music streaming business is successful. The Hov Circle is a group of music industry leaders and artists that was created by Jay Z. Other members of the circle include Juan Perez, Desirée’s spouse, Ty Ty Smith, Chaka Pilgrim, Jay Brown, and Jana Fleischman. The Hov Circle was also instrumental in Roc Nation’s success. See also hitsdailydouble.com.

Since Tidal was launched, it has featured exclusives from Kanye West, T.I, Beyoncé and Rihanna. The Tidal app boasts over one million users. As an executive of the music streaming company, Desirée Perez was also involved in the release of Kanye West’s Album dubbed The Life of Pablo. She was credited as one of Tidal’s executives who shaped Beyoncé’s Formation tour. She also took part in Rihanna’s endorsement deal with Samsung.

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Tidal was released to the highly competitive music industry with a mission of targeting young music fans. The company currently faces competition from other brands, such as Apple Music and Spotify. However, through its emphasis on new and upcoming musical projects, Tidal seeks to have a large share in the streaming business. The company launched Tidal Discovery as a segment for new releases and Tidal X for exclusive live content. Check Dez’tumblr.com page to read more articles.

Hit this http://www.complex.com/music/2016/03/tidal-reveals-kanye-west-the-life-of-pablo-streaming-numbers

Desiree Perez Is Making Tidal Great Again.

Tidal is a streaming music company that burst on the scene. Jay-Z had some issues with other executives and he ask Desiree Perez to join the team. As you might know, Dez is a winner in the music business. She has been working with ROC Nation and has won several awards in the music industry. Tidal needed a new music executive who knows what to do to help them achieve massive success and Jay-Z was smart to bring her on board.  Check on businessinsider.in.

Dez has become very significant in the growth of both the platform and the artists available on Tidal. The company has become re-established under the direction of Desiree Perez and that’s great news. Recording artists like Kayne West, T.I. and Rihanna have joined and even Beyoncé has got involved. Much of the music choices found there are exclusive to Tidal and that has lead to rapid growth. People download the app and enjoy their favorite artist, it’s pretty simple.  For more interesting News, head over to crunchbase.com.

Check also hitsdailydouble.com.

Jay-Z is the founder of Tidal and Perez has been his friend for many years. She helped him transform from rap artist to music mogul.By negotiating deals and running other parts of Tidal, Desiree has helped Jay-Z stay on path and bring the streaming music company to great heights. One of the things that they are working on is reaching out to the younger generation and offering them the highest quality of music available on a streaming music service. They are giving places like Spotify and Apple Music a run for their money too. Tidal has the latest and hottest music that is in demand. This is one area with the other music services seem to fall flat. They just don’t have the reputation with the top artists to make it happen and Dez does. They know her and she knows them, together they create a win for everyone.  Related story here.

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