DESIREE PEREZ MAKES JAY Z’S TIDAL STREAMING COMPANY MORE POPULAR

The most important aspect of business is getting costumers convinced to try out your products or services. This is not always easy and thus good negotiation skills always come in handy. It even gets worse if the target customers are high-end and thus want the very best. However, Desiree Perez has no problem taking up these clients for Tidal. Tidal is a music streaming service that is owned by Jay Z. He bought it from Aspiro in early 2015, after its launch in 2014.

Desiree Perez has managed to convince A-list stars such as Kanye West, Rihanna, T.I and Beyonce to do business with Tidal. These artists have signed up exclusive access to their latest hits with Tidal. This move has pushed the company above its major competitors; Spotify and Apple. Perez has high negotiation skills which have enabled her to score major deals for her clients. For example, she was part of negotiations during Rihanna’s deal with Samsung and the formation tour for Beyonce.   Refer to igstars.com for related article.

Perez is a close associate of Jay Z and has worked with him for close to 20 years. She is in the Hova Circle of Influence; a group of persons who run Roc Nation. Roc Nation is Jay Z’s entertainment company. Perez’s husband; Juan Perez is also part of Hova Circle of Influence and runs Roc Nation’s Sports. For Dez recent timeline activities, hit on this.  This has given Perez an exposure to sports too. She also has great management skills having managed Jay Z’s 40/40 club in Manhattan.  Check Dez latest  on linkedin.com.

Under the leadership of Perez, Tidal has risen and continues to rise. The management hopes to sign up more artists and also provide quality services for its customers. Besides artists, Tidal is working on enhancing features for its subscribers through creativity and innovation. For example, it has introduced curated playlists where subscribers will be able to get playlists put together by Jay Z, famous artists and the Tidal Staff. Who wouldn’t want such a playlist? Follow also Dez on facebook.com.

Additional article to read on http://pagesix.com/2017/04/20/jay-z-looking-to-cash-in-as-live-nation-deal-comes-to-close/

Jay-Z Finally Seeing Success With Help from Desiree Perez

Until recently, Tidal music streaming app was unknown to many people. However, thanks to Desiree Perez, this app is gaining steam and is drawing in new members.

The founder of Tidal music streaming app is well-known rapper Jay-Z. Even though he thought it would be an instant success, there have been many bumps in the road. Over the time the app has been available, there have been many executives who have stepped down, and management has been reorganized many times.

The recent success the app has experienced can be directly attributed to the successful marketer, manager, and experienced business woman, Desiree Perez. Perez is well-known in the music industry, and she is accredited for successfully marketing several successful singers. With her experience and ability to bring in a new customer base, this app is finally seeing a piece of the success it deserves.

Perez’s approach to marketing this app is to create curiosity based interest. This interest is drawing in a new customer base, and the app’s quality is charged with maintaining the customer base that is brought in.

Desiree Perez is a successful business owner, but she is taking time out of her busy schedule to help Jay-Z make his dream become a reality. In comparison to the traffic it was getting before, it is safe to say that Perez is fulfilling her role as Jay-Z’s manager. Follow Perez on facebook.com.

Even though Jay-Z has brought Perez on board, according to templeofthecave.com, it is quite possible that Jay-Z might sell the Tidal app in the near future. The reason he would consider selling the app to a corporation is because it has been financially draining, and even though business is picking up, it will take some time to see a return on his investment.  Check this!

Before he receives an offer for the app, we hope he sees what success he can build while working with Perez. Even though he is considering selling, he does plan on keeping Perez on staff until he finds success in some way. More on billboard.com.

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