Desiree Perez is one of the most interesting players in the game when it comes to the success of Tidal. She has been around long enough to make people take interest in what this company is doing, but she is not officially part of the Tidal staff. She doesn’t sit in any executive positions, but she is a friend of Jay-Z and this is what has connected her to Tidal.
That is the great thing about having friends in high places. Dez Perez has been able to elevate because of her association with Jay-Z. This is a mutually beneficial relationship. Jay-Z gets the chance to build up Tidal with a tough negotiator like Desiree Perez, and she gets the chance to show off her skills and build her resume. Follow musicbusinessworldwide.com
There was a time when Jay-Z was watching the industry from the sidelines. He wanted to be able to see what the music streaming industry was like. It did not take long before he decided to put his best foot forward and engage in music streaming. Desiree has allowed Jay-Z to become a leader in the music streaming business, and it did not take long for him to build his success. Hop over to complex.com.
It showed that Jay-Z knows how to put the right people in place at the right time. He has already tried several other in executive positions for Tidal, but there was no luck. It would take someone like Desiree Perez to put things in perspective. She could look at the company from the outside and see what Jay-Z could not see. She would be the one that would help him transform his music streaming service into something that people would soon gravitate towards. Desiree Perez would change the course of business for Tidal and bring more customers forth.