GreenSky Rewarded For Thinking Out of the Box

David Zalik, the Chief Executive Officer (CEO) of GreenSky, is not like other CEOs of a major company.

Zalik, a billionaire, does not talk to the media much. He does not accept invitations to conferences. He has not spent last ten years raising outside capital. His employees don’t get free food or play games.

The latest move by his company is definitely something that other Silicon Valley companies would do. The Wall Street Journal believes that Zalik’s company will do an IPO but it will do it confidentiality. This move is unconventional but it will raise his company $1 billion with a $5 billion valuation.

If Zalik does go public, he would not be doing the same as companies like Credit Karma, Stripe and Uber as they don’t plan to go public. Private companies don’t go public because when they do, they are heavily pressured by investors and quarterly earnings. They can keep the cash to keep the company operating and growing.

Zalik’s company could change its mind and it will not do an IPO. It will not fill out the paperwork with Securities and Exchange Commission (SEC). This move would mean that it can prepare without the public spotlight on it.

Zalik, a 44-year-old, founded GreenSkyin 2006 and has, without fanfare, developed one of the biggest financial technology companies in America. Most companies like GreenSky would complain about banks and suggest to the public that they are a better way to do finance. Zalik has no problem with banks and actually has been working with banks for many years. n

One of the keys to GreenSky’s success that its bank partners are the ones who are taking the financial risk. Some of its bank partners are SunTrust, Regions and Fifth Third and they are the ones that GreenSky loans as part of their balance sheets. Zalik’s company will not be in trouble if any of these loans defaults. GreenSky does benefit from their relationship with their bank partners and they pay 1 percent of the balance from GreenSky loans.

Zalik thinks out of the box and so far, has been rewarded for doing so.

White Shark Media: A Digital Marketing Agency

White Shark Media provides online solutions for both small and the medium-sized establishments. The Company is one of the fastest growing companies in the North America.

White Shark Media was established on one idea; to provide clients with a world-class experience. They have achieved great success by designing cost-effective marketing programs. The Company is a Google AdWord Manager, and they have met the Google eligibility and requirements.

The Values

The Company’s core values have inspired and influenced their success. The company provides a service and not just SEM. The team also acts as stakeholders for their clients and companies. Innovation is also a part of the Company’s core value. They embrace and promote innovation of new technologies. The Company is accountable and reliable, and they have also embraced honesty, and they strive to tell their clients the truth about their services and do not give unrealistic expectations.


PPC Evaluation

The Company offers two different options for the PPC Performance. A client can choose a Free PPC performance and evaluation or the Specialized PPC Management Solutions. For the Free PPC package, the client receives a risk-management by a qualified team member. All the evaluations are done using the Software Bria. The software provides step by step instructions on what you can do.

White Shark Media evaluates the Google AdWords Campaign in six steps: Overall Campaign Performance, Keyword and Match Type selection, Ad Testing Strategy, Ad Extensions, Tracking efforts, and Optimization Techniques Utilized.

eCommerce Management

White Shark Media uses the Google Analytics Ecommerce Tracking. This helps them to evaluate the sale from each transaction that each eCommerce campaign. With the information, the team can evaluate and optimize their campaigns to achieve a higher Return on Investment.

Using the White Shark Media eCcommerce Management provides great benefits that include: Extensive keyword research focused on generating sales, a Hand-written Ad Copy, market research, strategic optimization, and monthly reports.

The Referral Rewards

White Shark Media offers a ‘refer your friend’ program. When you refer the company’s services to other people, you can receive $250 once the person uses the services.

Find out more about White Shark Media: