Reasons Why Top Brands Like Fabletics Choose to Exploit Power of the Crowd

In the modern world of business, the rate at which consumers make their purchases is influenced by the power of the crowd. Consumers nowadays rely on crowd-sourced analysis to make up their minds whether to buy or not. They trust these reviews just as they would a recommendation given by their close friends or familiar people. This is the reason why most savvy brands are exploiting this change in consumer behavior by embracing review-centric strategies to market their products and services.

 

Fabletics

 

Fabletics is one of the savvy brands that have adopted this strategy. The company has managed to witness a growth of over 200% since it was launched in 2013, surpassing the $235 million mark in terms of revenue and over a million paying subscribers. According to Shawn Gold, the corporate marketing officer at TechStyle, the enormous growth success is due to the brand’s adoption of the crowd and user reviews. Fabletics chose to leverage consumer reviews due to their benefits which include improved loyalty, customer retention and improved customer acquisition for brands from all industries.

 

Why are Consumer Reviews Relevant Today?

 

A huge chunk of consumers today lead digital lives and hence online reviews make a huge factor in the way they reach their decisions. Modern consumers often read on a product or brand before purchasing it and rely on crowd reviews to reach their final decision. These consumers trust the reviews a lot and frequently research on brands regularly before making purchases. Authentic reviews have the capability of boosting the bottom lines in a business. They can help improve your search rankings and bring in more revenue as they capture a high number of customers. Any business that incorporates crowd-reviews as part of its strategy in approaching customer service and product offering gains repeat and loyal customers in the end. Crowdsourcing benefits brands by making them more customer focused and transparent.

 

Kate Hudson’s Involvement at Fabletics

 

Demi Lovato, a pop superstar praised Fabletics recently stating that their clothes are beautiful and loves what the company stands for. Demi opined that the company is committed to empowering and inspiring women to be their best. From its launch in 2013, Fabletics focuses on designs that seek to empower and being inclusive. This has enabled Kate Hudson and her partners drive their startup to a company worth over $250 million, which is no mean feat for an actress without a business background.

 

Adam Goldenberg and Don Ressler, the individuals behind TechStyle Fashion Group thought of launching an athleisure brand as there was none in the market then. The duo wanted to exploit this area but they required a partner and Kate Hudson was the first person who crossed their minds. Kate is approachable, leads an active lifestyle and does not take life too seriously. Kate hit the ground running from day one by being active and involved in budgets review as well as selecting the best social media strategies to use. She got involved in the designing process and ensuring that the styles are fresh throughout. She monitors the sales weekly and identifies the styles that sell fast and those that drag. She also worked hard at prioritizing communication between the brand and its customers.

Fabletics Can Work A Crowd

A Little Bit About Fabletics

Fabletics is an online retailer that was founded by Kate Hudson in 2013. The type of sportswear that this company specializes in is called athleisure. Fabletics is a company that is known for its amazing business approach. Fabletics is also a company that started off specializing in female athleisure clothing

 

In 2005, Fabletic launched a men’s activewear line, and it went on to expand its clothing lines by adding swimsuits and dresses. Fabletics is an athleisure company that has been able to almost double its revenue every year. Fabletics has a value of 250 million dollars, and it has been expanding its brick and mortar locations to include New Jersey, Ohio, St. Louis, and California.

 

News About Fabletics

Recently, the Huffington Post did an article about Fabletic’s success in leveraging the power of the crowd. When it comes to buying products or services, a large number of individuals put high levels of faith in crowd-sourced reviews. consumers use these reviews in order to determine the dependability and the reliability of the purchase or service.

 

Fabletics has been able to to use customer reviews in their favor. It has become apparent that customer reviews are a huge factor when it comes to the decision making process in consumers. Before deciding to go with a business or with a product, purchasers read the customer reviews in order to make a determination. It has been found that 84% of people trust online reviews as much as personal recommendations. Since that is the case, companies like Fabletics have made it their priority to increase their customer satisfaction in order to gain better customer reviews.

 

It is apparent that customers do not trust the traditional marketing techniques. Customers have increased the amount of trust that they put in reviews every year by at least 23%. 50% of customers say that they regularly read reviews, and 60% have said that negative reviews will cause them not to trust the business or service that is offered. Since reviews are so important to customers, a large amount of companies have included their customers reviews on their website. Detailed studies have been done that show that customers value other customer reviews over the pricing of a product or service.

 

Great Reviews Give Great Clients

Is obvious that with great reviews comes amazing results. Fabletics has made it their business strategy to incorporate reviews into the offers for their products. Positive reviews improve a company search ranking on Google’s search engine. This ranking draws more attention to a company’s websites, and the company becomes more appealing to their potential customers. 74% of people said that they would only purchase a product after seeing the review of the product on the web page.

 

It is obvious that customers want to know that they are getting great products and services. In order to guarantee that, companies do well to copy Fabletics model and leverage the power of the crowd. In this way they can increase their revenue and improve their customer’s satisfaction.

Cruelty Free Crime: Velvetine Lipsticks by Lime Crime

Finally, a makeup brand that is bad girl chic with a good girl heart. Lime Crime by Doe Deere is a Los Angeles-based brand that offers bold makeup that is certified 100% vegan and cruelty free. From the fairy dust-inspired (and often sold out!) metallics for our lids, to the glam press-on nail kits, my hands-down favorite product, however, is the Velvetine lipstick line.

 

Available in metallic and matte, Lime Crime’s Velvetine lipstick is the ultimate for vamp lips. The lip potion goes on like a lipgloss and gets its name for its hi-definition “velveteen” appearance. The metallic Velvetine delivers a one-two punch of sheen and bold color, and the long-lasting formula is perfect for all day wear.

 

Founded in 2008, Lime Crime continues to get its inspiration from the people and sights of Los Angeles. Its product names are drawn from the glamour, and sometimes grit, that is the city–with names like “Wicked,” “Jinx” and “Bleached”–and its colors are rich and smudge-free. The brand also aims to show its love for animals alike by being certified animal product and cruelty free.

 

Lime Crime is popping up on “Must Have” beauty lists everywhere and its makeup is made for us who live out loud, but also for us who are considered quiet riots. The brand is full of life, much like the people it caters to, and its mantra is one that spans across all backgrounds, colors, and creeds. Its Unicorn lipsticks are also a makeup bag staple, adding a magical effect to our lips and casting a spell on those around us.

 

The Velvetine lipsticks can be purchased on LimeCrime.com, but snatch them up quickly since they sell out. In case everything is sold out on its site, they are also available for sale at Urban Outfitters, Amazon and ASOS.Com.