Reasons Why Top Brands Like Fabletics Choose to Exploit Power of the Crowd

In the modern world of business, the rate at which consumers make their purchases is influenced by the power of the crowd. Consumers nowadays rely on crowd-sourced analysis to make up their minds whether to buy or not. They trust these reviews just as they would a recommendation given by their close friends or familiar people. This is the reason why most savvy brands are exploiting this change in consumer behavior by embracing review-centric strategies to market their products and services.

 

Fabletics

 

Fabletics is one of the savvy brands that have adopted this strategy. The company has managed to witness a growth of over 200% since it was launched in 2013, surpassing the $235 million mark in terms of revenue and over a million paying subscribers. According to Shawn Gold, the corporate marketing officer at TechStyle, the enormous growth success is due to the brand’s adoption of the crowd and user reviews. Fabletics chose to leverage consumer reviews due to their benefits which include improved loyalty, customer retention and improved customer acquisition for brands from all industries.

 

Why are Consumer Reviews Relevant Today?

 

A huge chunk of consumers today lead digital lives and hence online reviews make a huge factor in the way they reach their decisions. Modern consumers often read on a product or brand before purchasing it and rely on crowd reviews to reach their final decision. These consumers trust the reviews a lot and frequently research on brands regularly before making purchases. Authentic reviews have the capability of boosting the bottom lines in a business. They can help improve your search rankings and bring in more revenue as they capture a high number of customers. Any business that incorporates crowd-reviews as part of its strategy in approaching customer service and product offering gains repeat and loyal customers in the end. Crowdsourcing benefits brands by making them more customer focused and transparent.

 

Kate Hudson’s Involvement at Fabletics

 

Demi Lovato, a pop superstar praised Fabletics recently stating that their clothes are beautiful and loves what the company stands for. Demi opined that the company is committed to empowering and inspiring women to be their best. From its launch in 2013, Fabletics focuses on designs that seek to empower and being inclusive. This has enabled Kate Hudson and her partners drive their startup to a company worth over $250 million, which is no mean feat for an actress without a business background.

 

Adam Goldenberg and Don Ressler, the individuals behind TechStyle Fashion Group thought of launching an athleisure brand as there was none in the market then. The duo wanted to exploit this area but they required a partner and Kate Hudson was the first person who crossed their minds. Kate is approachable, leads an active lifestyle and does not take life too seriously. Kate hit the ground running from day one by being active and involved in budgets review as well as selecting the best social media strategies to use. She got involved in the designing process and ensuring that the styles are fresh throughout. She monitors the sales weekly and identifies the styles that sell fast and those that drag. She also worked hard at prioritizing communication between the brand and its customers.

Fabletics Can Work A Crowd

A Little Bit About Fabletics

Fabletics is an online retailer that was founded by Kate Hudson in 2013. The type of sportswear that this company specializes in is called athleisure. Fabletics is a company that is known for its amazing business approach. Fabletics is also a company that started off specializing in female athleisure clothing

 

In 2005, Fabletic launched a men’s activewear line, and it went on to expand its clothing lines by adding swimsuits and dresses. Fabletics is an athleisure company that has been able to almost double its revenue every year. Fabletics has a value of 250 million dollars, and it has been expanding its brick and mortar locations to include New Jersey, Ohio, St. Louis, and California.

 

News About Fabletics

Recently, the Huffington Post did an article about Fabletic’s success in leveraging the power of the crowd. When it comes to buying products or services, a large number of individuals put high levels of faith in crowd-sourced reviews. consumers use these reviews in order to determine the dependability and the reliability of the purchase or service.

 

Fabletics has been able to to use customer reviews in their favor. It has become apparent that customer reviews are a huge factor when it comes to the decision making process in consumers. Before deciding to go with a business or with a product, purchasers read the customer reviews in order to make a determination. It has been found that 84% of people trust online reviews as much as personal recommendations. Since that is the case, companies like Fabletics have made it their priority to increase their customer satisfaction in order to gain better customer reviews.

 

It is apparent that customers do not trust the traditional marketing techniques. Customers have increased the amount of trust that they put in reviews every year by at least 23%. 50% of customers say that they regularly read reviews, and 60% have said that negative reviews will cause them not to trust the business or service that is offered. Since reviews are so important to customers, a large amount of companies have included their customers reviews on their website. Detailed studies have been done that show that customers value other customer reviews over the pricing of a product or service.

 

Great Reviews Give Great Clients

Is obvious that with great reviews comes amazing results. Fabletics has made it their business strategy to incorporate reviews into the offers for their products. Positive reviews improve a company search ranking on Google’s search engine. This ranking draws more attention to a company’s websites, and the company becomes more appealing to their potential customers. 74% of people said that they would only purchase a product after seeing the review of the product on the web page.

 

It is obvious that customers want to know that they are getting great products and services. In order to guarantee that, companies do well to copy Fabletics model and leverage the power of the crowd. In this way they can increase their revenue and improve their customer’s satisfaction.

Embrace The Warm Weather With These Amazing EOS Lip Balm Flavors

As the weather warms up, staying hydrated is more important than ever. Heat depletes our bodies of moisture, making us feel tired and dizzy. Dehydration also affects our looks, leaving our skin dry and dull.

While you double up on water this time of year, don’t forget to also stock up on some skincare products that will leave your complexion looking fresh and healthy. When it comes to keeping the skin hydrated, don’t forget about the lips. While we associate cracked and dry lips with cold winter weather, dehydration can leave your lips feeling less than smooth as well.

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Luckily, one brand is killing it when it comes to the lip balm game. EOS Lip Balm has quickly become a cult favorite thanks to its adorable pastel spherical packaging as well as its innovative formula. While most commercial lip balms are full of harsh chemicals, EOS Lip Balm only uses natural ingredients that keep lips soft for hours. Ingredients like jojoba oil and shea butter are safe to use on delicate lip skin and sink in deep beneath the skin’s surface.  Follow EOS on facebook.com.

Plus, EOS Lip Balm comes in some truly delicious flavors that are perfect for warm weather. Here is a list of our favorite warm weather EOS flavors.

  1. Summer Fruit

The name says it all. The combination of blueberry, peach and strawberry will have you thinking of a fruit cobbler as soon as you twist off the lid.

  1. Honeysuckle Honeydew

If you’re nostalgic for the long days of playing outside in the sun as a kid, this flavor is the one for you. The combination of honeysuckle and honeydew melon is deeply refreshing and brings back those wonderful childhood memories.

  1. Passion Fruit

Passion fruit is perfect for those who dream of spending their days lounging in the sun on an exotic island. This fruity and tropical scent will have you feeling like you’re on vacation all day long.

If you haven’t already, go stock up on some EOS Lip Balm and keep your lips feeling kissable and soft all summer long!  Check ebay.com

More on https://evolutionofsmooth.ca/lip-balm.html

Pomegranate Raspberry: My Favorite Lip Balm Flavor

I discovered EOS several months ago. Their lip balms are absolutely amazing, and I cannot get enough. The lip balm moisturizes my lips, so chapped lips are never a concern. And, the orb is fun to carry. But, it is the EOS lip balm flavors that really make me smile.

EOS lip balm has a few different flavors to choose from that keep your lips happy. I’ve tried four of them so far, and while it is pretty difficult to choose just one, I must say that I favor Pomegranate Raspberry most. I like this flavor because it is so unique; you won’t find anything like it offered from another brand. It has an interesting, unique flavor that leaves you satisfied, yet still intrigued. It is a real treat for the lips, and I probably use it more often than I actually need an application.

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EOS lip balm is the second-leading lip balm brand in the country, falling behind Burt’s Bees, and toppling Chapstick. The company sells more than one-million orbs of lip balm each week. The lip balm is popular because it is made with all-natural ingredients that benefit the lips, and because of the awesome flavor selection. If you’ve yet to try EOS lip balm, what are you waiting for? It is a product that I simply cannot live without, and I think you will agree.  Try clicking well.ca for additional articles.

For further details hit https://www.amazon.com/EOS-Organic-Lip-Balm-Pomegranate/dp/B00B6A9KTU

Fabletics: Does it really help to make athletics fabulous?

Fabletics was officially launched in October 2013. The company, founded by Kate Hudson, Adam Goldenberg, and Don Ressler, aims to produce workout clothing for working out, or for every day wear. Fabletics launched its men’s line, FL2 in June, 2015. By March of 2016 the company had added dresses and swim wear. The company has now opened Brick- and Mortar stores around the country, and hopes to open 75-100 new stores in the next 3-5 years.

Read more:
A (Non-Sponsored) Fabletics Review
How Kate Hudson’s Fabletics Is Taking On Amazon

Fabletics is a work-out clothing brand by Kate Hudson. Hudson says that she wants the clothing to be “all inclusive.” But what does this really mean? She said in a statement that this means the products will be available in a large range of sizes, styles, and colors. It also means making athletic-wear for those actually looking to work out, and for those who simply want clothes to wear around every day. She feels that most work out companies don’t strive to make clothing for women who are larger. Hudson says that making larger sizes is something she finds very important. To make its clothing even more inclusive, Fabletics recently added dresses and swimwear to the mix. While Fabletics wants to make clothes that fit an every day lifestyle, the main goal is still to make comfortable, breathable sports wear that people can work out in.

Fabletics is partially known for their unique, fun advertising techniques. One commercial depicts a woman returning a pair of pants that were see-through. At a yoga class, other people were telling her that they are able to see through her pants. At the end of the commercial, the woman has on a pair of Fabletics pants, and is receiving compliments from others about how they can’t even see her “parts.” Another ad shows a woman trying to buy a pair of plain pants, but the price keeps going up. When she asks the cashier about it, she tells the woman that they keep getting more expensive because the pants are black, and very exclusive. She then decides she doesn’t want the pants, and comes back later with an entire Fabletics outfit she purchased for only 25 dollars. Besides funny advertisements, the company also makes fun, upbeat commercials. In one commercial, women are running and doing yoga on beaches and nature trails. In the background, there is upbeat music playing, while a pleasant voice describes the low price and high quality of Fabletics clothing.

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