Is Whitney Wolfe Herd helping the dating world evolve? It certainly looks that way.
Cyber dating is the norm these days. Many single people venture toward the internet to find love or romance. Whitney Wolfe Herd done her share in bringing couples together. Herd is the CEO and Founder of Bumble. Bumble is a state of the art dating app. It launched in 2014. Bumble is headquartered in Austin, Texas. It now features over 30 employees. The company has bloomed under the direction of Herd. It is estimated the company will make $180 million in revenue in 2018.
Whitney Wolfe Herd was approached by Badoo founder Andrey Adreev several years ago. Adreev thought the two could come up with a new dating app. Herd had incredibly relevant experience with Tinder as the Vice President of Marketing under her belt. She was well known as a sharp marketing mind in the tech circles. Herd eventually developed and created her next venture. She called it Bumble. Adreev and Herd released the product in 2014. It has experienced rich growth ever since. It’s a free app. Subscription users can pay $9.99 per month for extra features. A SuperSwipe feature also is available at $1.99 these days.
The app now has over 27 million downloads. It attains 50,000 new users on a daily basis. The growth is perhaps triggered by the fundamental approach created by Herd. Herd wanted to empower women. She wanted a dating app that gave women the opportunity to choose high quality men. Bumble allows women to send messages to men on the app. The men can only reply if they receive a message. This gives women the tools to be in power. A unique photo verification process also helped weed out fake profiles from the start.
Bumble has excelled where many dating apps have failed. Many refer to it as a “classy” approach to dating in the cyber age. That’s exactly what Whitney Wolfe Herd was conceptualizing when she envisioned the app. She has been recognized as an innovator in her industry by Business Insider and Forbes.
Herd is now putting together a book titled “Make the First Move.” Her help with pioneering an app that empowers women hasn’t gone unnoticed. She is now also launching a business app called BumbleBiz. Her future ventures could be female focused and experience similar growth. Herd and Badoo were reportedly recently offered $1 billion for Bumble. They declined the offer.
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