A Little Bit About Fabletics
Fabletics is an online retailer that was founded by Kate Hudson in 2013. The type of sportswear that this company specializes in is called athleisure. Fabletics is a company that is known for its amazing business approach. Fabletics is also a company that started off specializing in female athleisure clothing
In 2005, Fabletic launched a men’s activewear line, and it went on to expand its clothing lines by adding swimsuits and dresses. Fabletics is an athleisure company that has been able to almost double its revenue every year. Fabletics has a value of 250 million dollars, and it has been expanding its brick and mortar locations to include New Jersey, Ohio, St. Louis, and California.
News About Fabletics
Recently, the Huffington Post did an article about Fabletic’s success in leveraging the power of the crowd. When it comes to buying products or services, a large number of individuals put high levels of faith in crowd-sourced reviews. consumers use these reviews in order to determine the dependability and the reliability of the purchase or service.
Fabletics has been able to to use customer reviews in their favor. It has become apparent that customer reviews are a huge factor when it comes to the decision making process in consumers. Before deciding to go with a business or with a product, purchasers read the customer reviews in order to make a determination. It has been found that 84% of people trust online reviews as much as personal recommendations. Since that is the case, companies like Fabletics have made it their priority to increase their customer satisfaction in order to gain better customer reviews.
It is apparent that customers do not trust the traditional marketing techniques. Customers have increased the amount of trust that they put in reviews every year by at least 23%. 50% of customers say that they regularly read reviews, and 60% have said that negative reviews will cause them not to trust the business or service that is offered. Since reviews are so important to customers, a large amount of companies have included their customers reviews on their website. Detailed studies have been done that show that customers value other customer reviews over the pricing of a product or service.
Great Reviews Give Great Clients
Is obvious that with great reviews comes amazing results. Fabletics has made it their business strategy to incorporate reviews into the offers for their products. Positive reviews improve a company search ranking on Google’s search engine. This ranking draws more attention to a company’s websites, and the company becomes more appealing to their potential customers. 74% of people said that they would only purchase a product after seeing the review of the product on the web page.
It is obvious that customers want to know that they are getting great products and services. In order to guarantee that, companies do well to copy Fabletics model and leverage the power of the crowd. In this way they can increase their revenue and improve their customer’s satisfaction.