Desiree Perez is Roc Nation, and Jay Z’s, star negotiator. No stranger to high risk, aggressive, negotiations, Perez has made a name for herself as one of the music industry’s most intelligent businesswomen and as an asset to the Roc Nation team. In 2015, Perez helped broker a revolutionary deal between tech service providers, Samsung, and superstar Rihanna, for a twenty five million dollar sponsorship of the artist’s ‘Anti’ tour, which garnered Desiree a spot in Rihanna’s business inner circle. In 2008, following the forming of Roc Nation, in which Perez played an integral role, Desiree, along with Sean ‘Jay Z’ Carter himself, negotiated a lucrative 360 deal between the company and Live Nation for a portion of the rights to both live and recorded material from their expansive list of popular artists.
Next year, the profitable partnership between Live Nation and Roc Nation comes to an end, leaving some to speculate just what the next move for Desiree and Jay Z’s company will be. When Jay and Perez were seen leaving a meeting with Universal Music Group CEO, many speculated that the giant music conglomerate could be interested in a stake of Roc. Those theories were quickly denied by a UMG insider, however, though they were quick to add they had an excellent business relationship with Jay and would be open to doing business with him in the future.
Regardless of what that future looks like for Jay, Roc Nation, and the business side of the music industry, Desiree Perez will undoubtedly be there to broker the negotiations and see Carter’s company through the myriad of looming deals and contracts. Though the deal with Live Nation could stay intact, many believe the company will drop the recorded aspect of the partnership in favor of the highly lucrative concert profits made from Roc Nation. This may leave open a place for other companies to invest in Roc Nation, such as UMG. Luckily for Jay, and Roc, they have one of the best negotiators in the game with Desiree Perez. and Follow him Twitter.com