Alexandre Gama is known by many as the most prominent copywriter of his generation in Brazil. While Gama has proven that to be true in his nearly 40 years in the advertising agency, he is also a successful entrepreneur, investor, and executive.
Gama is a graduate of the Armando Alvares Penteado Foundation in Brazil, where he received a degree in Communications and Advertising in 1981. He then was hired as a copywriter for the Brazilian agency, Standard Ogilvy & Mather. It was in this role that Gama would make his mark in the advertising world as one of Brazil’s most decorated copywriters. He worked at several other agencies before forming his own agency, Neogama, in 1999. Neogama has since won numerous industry awards.
Gama is an avid investor and owns a controlling stake in the British high-end sports car manufacturer, Briggs. He enjoys traveling the world and meeting new people.
Jose Borghi is someone who has achieved a lot in his lifetime. He has become one of the best advertisers in the industry. He has started up a company that has eventually become known as the Mullen Lowe, one of the most effective ad agency in Brazil. Many people look at successful people like Jose Borghi with admiration and respect. However, this type of success did not come over night. It also did not come easily either. For one thing, Jose could’ve failed and resigned in his pursuits. However, he had something that is needed to succeed. He had a passion for what he is doing. This passion is what led to the persistence that was needed to succeed.
One thing that is certain is that if one is not enjoying what he is doing, then he is less likely to be persistent in his pursuit. People without persistence tend to give up before they even get started. However, Jose had enough passion to move forward even without any investor. He had to work with other people in order to figure out a game plan to reach clients so that they will trust their business to his advertising agency.
Jose Borghi’s company would eventually grow to be not only a domestic success, but also an international success. For one thing, he has a lot of creativity that helps him come up with some of the most imaginative campaigns for his clients. One thing that could be said for him is that he knows how to find the essence of his clients and present it to the audience so that they will want to associate with the client. One thing that he is interested in is making sure that the client is satisfied with the advertising that is presented before them.
Jose Borghi is also good about forming good relationships with his clients. When he is able to take the time to connect with the client in order to see what type of image they are trying to communicate to their target, then he will be more effective in his campaigns.
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