A New Way of Looking At Technology and Fashion – Don Ressler & Adam Goldenberg

Don Ressler and Adam Goldenberg are the co-founders of Techstyle Fashion Group, which consists of several membership-based clothing, beauty and accessory firms. Their story is one full of inspiration seeing that they had very little knowledge about fashion. Their desire to succeed and the motivation to determine what consumers want are among the things that have contributed to the success they enjoy today.

Their path to success

At the tender age of 15, Adam Goldenberg was already facing the world of business. Gamers Alliance; an advertising network for gaming websites was his very first company. In 1999, Intermix Media acquired Gamers Alliance, and Adam dropped out of high school to serve as the firm’s VP for Strategic Planning. By age 20, Adam Goldenberg was the Chief Operating Officer.

Don Ressler and Adam Goldenberg share almost a similar story as far as their journey to Intermix is concerned. In 2011, Intermix purchased his website, FitnessHeaven.com. At that time, Don had done well for himself as far as accumulating capital for a wide array of online companies is concerned. He attributes part of his inspiration to enter the world of fashion to this move.

Their friendship blossomed while they were both working at Intermix. In 2006, they established Intelligent Beauty (an e-commerce firm) and later on, they created several other brands that have witnessed tremendous success. While working on these companies, they started to think of new ways of shopping online. Adam and Don knew that in spite of the fact that the trendy and comfortable clothing was in high demand, the majority of consumers lacked an easy method of locating and obtaining personalized fashion.

The first company belonging to Techstyle Group was JustFab. JustFab is a subscription-based clothing company where members get customised athletic clothing as well as accessories on a monthly basis. Members also learn how to mix and match different pieces of fashion, and in turn, making it easy for them to gain confidence with their personal preferences and styles. Matrix Partners funded both Intelligent Beauty and JustFab. A rebranding of JustFab gave birth to Techstyle which was named after the motivation by Adam and Don to blend fashion and technology.

Why Techstyle Stands Out

The description, ‘Fashion Avenue meets Silicon Valley’ fits perfectly with Techstyle. Its headquarters have the same features as the majority of Silicon Valley startups with an easy to recognize focus on fashion. Techstyle’s commitment to social responsibility is evident in the intense efforts it puts towards helping its customers feel and look more confident when hitting the gym, running or dancing. The two entrepreneurs believe that a healthy and confident population makes significant contributions to the society. Thirdly, Techstyle is dedicated to ensuring the welfare of its community. It participates in community gardens and several other projects, besides hosting charity events.

While Don Ressler and Adam Goldenberg have shown tremendous potential in establishing more successful brands, their focus at the moment remains to make Techstyle a top source of clothing and accessories for women around the world.