A Look At How Desiree Perez Turned Tidal Around

There’s little doubt that the new music streaming service Tidal introduced by Jay Z hit a rough patch in 2015 as it went through its third Chief Executive Officer, Jeff Toig, in a relatively short amount of time. Soon after a long time friend and business associate of Jay Z, Desiree Perez, entered the Tidal scene and the service has been on an upswing ever since. Desiree, also known as Dez, has certainly been a large contributor the success that the service is now experiencing.  More to read on pagesix.com.

Desiree Perez has been active behind the scenes in the music industry for several years. She is a member of what’s known as the Hova Circle Of Influence which includes Perez and her husband Jay Brown along with Chaka Pilgrim, TyTy Smith, and Jana Fleischman. This group has been behind Roc Nation and SC Enterprises along with management of various acts, music labels, and publishing. Perez is now bringing the talent and success she’s had in other operations into Tidal. Click on prettymanprettyman.com for additional article.

One of the big ways that Dez Perez has helped Tidal succeed is by signing some huge album exclusive deals with Rihanna, Beyoncé, Kanye West, and T.I. These exclusives have helped Tidal move up to its highest point ever on the iTunes Store. Soon after Kanye West’s album “TLOP” was released the service added an additional million trial members.

Interesting article to read here.

Dez Perez has a reputation as a very aggressive negotiator that can get deals done. She is also is known as someone that can quickly crunch numbers and determine how a deal can be created on favorable terms for the business entity she is working for. Perez doesn’t have any title at Tidal but she has become the force of the company ever since she joined in helping her friend and associate Jay Z succeed with the service.  For updates on Dez recent timeline activities, hit crunchbase.com.

Read more about Dez here on https://igstars.com/128/from-nation-rihanna-desiree-perez-became-lady-behind-scenes